1970s Yamaha Design Renaissance (2024)

wajobu

Boing Boom Tschak
  • May 8, 2006
  • #1

Does anyone out there know anything about the design history for the Yamaha CR line? The CR 1000 and 2020 are radical aesthetic departures from the CR 700 (see photos). Clearly, there was a significant industrial design change, for the better externally, and internally no doubt with the electronics. Also amps like the B-2, M-3, M-4 and A-1 were elegant design changes toward simplicity inside and out (IMHO). Thanks.

CR-1000 photo courtesy of Merrylander
CR-700 photo courtesy of an ebay auction

Nakdoc

nakamichi spoken here
  • May 8, 2006
  • #2

I've only seen the CR700 as a drawing, but your photo sure shows the Sansui resemblance. When Japanese electronics first came to the US, they were in small numbers. I suspect Yamaha had hired a Sansui designer, or perhaps used Sansui to OEM their first entry, to test sales potential. When the CR1000 was built, Yamaha dealers were also McIntosh dealers...it was strictly hi-end. Yamaha became THE audio specialist brand, rising to the # 1 selling receiver line in the R-7 era, based on integrated sales, service, engineering, and design. M- series were just another step in the progression, however, the introduction of "rack systems" put an end to Yamaha's dominance of US consumer markets. Circuit City never sold Yamaha!

pbda

Super Member
  • May 8, 2006
  • #4

Correction: pic is one like mine, but mine is not the one in the photo.

wajobu

Boing Boom Tschak
  • May 8, 2006
  • #5

I am hoping that Axel (TVK) will weigh in on this too--thanks...didn't know about the possible Sansui connection...interesting. Yes, and the CR-xx40 series as well...different, but still elegant and from the same Yamaha family.

mhardy6647

Lunatic Member
  • May 8, 2006
  • #6

Interestingly, Yamaha did -- and apparently does -- still take design pretty seriously. In fact, there's even a section on "Design" at their Japanese website. I haven't tried translating any text, but the Bellini-designed headphones (I have a pair of HP-2's) need no translation. They sound pretty good, too.

http://www.yamaha.co.jp/design/index.html
http://www.yamaha.co.jp/design/products/1970/hp-1/index.html

1970s Yamaha Design Renaissance (8)

As to the sea change between the CR-700 and CR-1000, I really don't think it is anything more radical than the industry shift from the 'blackout dial' of the late 1960's/early 1970's to the 'silver face' design ethic of the second half of the 1970's. Consider for example, the change from the Sansui xx1 series to the x0x0 series to the "G" series.

The more interesting question might be who the actual innovator of the 'silver face' school really was?

EDIT: oops, I just noticed there is an English-language version of the Yamaha Design site: http://www.global.yamaha.com/design/

axel

Super Member
  • May 8, 2006
  • #7

I won't go into design because I'll make a 1000 lines post - without counting the footnotes and addendums 1970s Yamaha Design Renaissance (10)

CR-1000/1020/2020/1040/2040/CT-7000/1010/CA-1010/S1/X1 etc are all the same basic design with only the finish changing for the later xx40 and S/X/G units (matte/rounded vs. shiny/sharp). The B-1/B-2 represent the other Yamaha which gave way to the B-3/A-1/B-5/M-2/B-4/M-4/BX-1/B-2x etc - again: three years separate the B-1 and B-5/M-2 but it is the same design structure. (ok - I'll stop here now.)

But the Sansui connection?? I sincerely doubt about this - Yamaha had enough industrial clout to make and design its own set of audio components, whatever the time or market.
The CR-500 and 700 share much of their looks' structure with contemporary Kenwoods (KT-6005/8005) for instance, or even some earlier Luxman units and no doubt others... these things are in the air! But it is true Yam' did make a radical departure in '74 with the launch of the CR-1000 on one side and the B-1/B-2/NS-1000/TC-800 on the other ; all that followed (even today) is just variations on these two sides/faces.

Nakdoc

nakamichi spoken here
  • May 8, 2006
  • #8

I was guessing on the Sansui relationship. Now that you mention it it could be Kewood, too.
I wish I could see under the cover of a CR700. I have a few other old manuals, for music systems with turntables on top, all CR700 era.

V

vintagestereo

Addicted Member
  • May 8, 2006
  • #9

I think the CR-2040 represented a step on the wrong direction. The CR-2020/3020 are the ULTIMATE in Yahamha Receivers from an aesthetic standpoint. The CR-1000 is the ULTIMATE in terms of overall build-quality.

wajobu

Boing Boom Tschak
  • May 8, 2006
  • #10

I still have a pair of those Bellini headphones! HP-2s they are--very nice still after almost 30 years!

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